To publicise the Opera gallery’s “Mr Brainwash” summer tour and exhibition

The Idea

A museum show and collaboration between artist Mr Brainwash & David Guetta in a “musical exhibition”

What We Did

A VIP exhibition at the Opera gallery’s New Bond Street store and a 3000 person party that featured as the set of Guetta's new music video - filmed live during the event - resulting in hundreds of thousands of pounds of coverage for The Opera Gallery